Following a month of working on real life marketing challenges, teams from the Lahore University of Management Sciences (LUMS) and the Institute of Business Administration (IBA) competed in the Campus Finals of L’Oréal Brandstorm 2015 to determine each institute’s respective Campus Winners. Chaudhry Ahmed Riaz, Faiz Ahmed and Ahmed Razzak of Team Compass; Maleha Ahmad, Mehroze Munawar and Sarmad Pervez of Team Rubics; and Eesha Shah, Ayesha Tahir and Maheen Sayeed of Team Trailblazers have been declared Campus Winners from LUMS while Nerissa Mavalvala, Muhammad Asad and Amber Lohana of Team Outbreak; Shaharyar Zia, Ayesha Khan and Syed Munir Alam Shah of Team IBA Marketers and Amber Raza, Faria Ahmed and Wali Haider of Team The Real Deal were announced Campus Winners from IBA. These winning teams will now compete at the National Finals of L’Oréal Brandstorm in March 2015.
Teams that competed at the L’Oréal Brandstorm 2015 Campus Finals presented their analysis on this year’s challenge which was focused on Lancôme’s retail experience with respect to L’Oréal’s Travel Retail Division. The jury of the Campus Finals comprised of L’Oreal Pakistan’s Human Resource Director – Khwaja Kamil Munir, Mass Marketing Director CPD – Junaid Murtaza, Makeup Business Manager Sabeen Kazi, Garnier Group Product Manager – Belal Ahmed and Merchandizing Manager – Zohair Ayub.
At the National Finals of L’Oréal Brandstorm 2015, the teams will be provided with an opportunity to work with a professional creative agency and turn their final marketing ideas into reality, which they will then present in front of a jury comprising of the Management Committee of L’Oréal Pakistan. From a group of 6 teams taking part in the National Finals, only 1 will be selected to compete in Paris at the International Finals of L’Oréal Brandstorm. Last year Team Gravity from LUMS represented Pakistan in the International Finals of the competition where they achieved second position over teams from 43 other countries.
The Brandstorm business competition allows students to turn theory into practice and aims to enhance students’ creativity, analytical skills and perception of the L’Oréal business. Brandstorm, which is part of L’Oréal’s Human Resources communication strategy, is an important recruitment tool for L’Oréal that gives the group the opportunity to get an on-the-job evaluation of participants, identifying the best talents in marketing from around the world. More than 13,000 students from 360 universities in 44 different countries participated in the 2014 edition of Brandstorm. Each year, L’Oréal recruits between 150 to 200 students via this unique initiative.