Leading hair care brand Garnier Color Naturals has launched a campaign to enhance awareness of the importance of hair color and to dispel common myths associated with the use of hair color solutions through the Garnier Color Naturals Mohalla Melas platform. The Mohalla Melas were held in Lahore, Karachi and Rawalpindi, open to all female mohalla residents for participation.
Through the platform, renowned media personality and Garnier Local Spokesperson Juggun Kazim visited different mohallas and personally interacted with the region’s residents to discuss their hair color related concerns. Juggun Kazim and a Garnier Color Naturals hair color expert addressed common myths related to hair color, such as misconceptions that the usage of hair color damages hair, a notion which has been scientifically dis-proven but is still widely held in regard.
Speaking about the new platform, Garnier Local Spokesperson Juggun Kazim said “I am often approached by fans about the usage of hair color and how it will affect their own hair. It is surprising how old wives tales and urban myths regarding hair color are passed down from generation to generation and are still upheld as established truths. As someone who herself uses hair color and continues to do so to no detriment whatsoever, I look forward to this opportunity to interact with my fellow Pakistani women on a personal level to provide education and to dispel common misperceptions associated with the usage of hair color.”
In addition to the educational sessions at the Garnier Color Naturals Mohalla Melas, participants were also able to observe live hair color demonstrations where they learned how to properly apply hair care solutions. Participants were able to take part in interactive activities including a Lucky Draw, where two lucky winners were provided the opportunity to be guests on the popular broadcast programme Morning with Juggun.
Garnier Color Naturals is Pakistan’s No.1 hair color and is the only modern hair color that is enriched with natural olive oil, avocado and karite that nourishes during & post coloration and provides 100% grey coverage. The complete Garnier Color Naturals product portfolio is currently available at leading retailers nationwide at PKR 399.