Karachi’s highly coveted private label that has been creating customized couture for almost a decade, launched it’s customized couture collection, “My Best friend’s wedding”.
The label focuses on the contemporary bride’s need to feel extraordinary and unique on her special day hence crafting her ideal ensemble that is made exclusively just for her.
FTA bridals wish to highlight the sheer joy that a young bride radiates and intend to compliment her emotion with their outfits. This collection also brings into the lime light the girls closest to the bride, her sisters and friends, by showcasing budget friendly wedding wear. While introducing a fresh take on traditional wedding wear ensembles, this collection also experiments with gorgeous embroideries featured on contemporary cuts that can be adopted in a versatile sense to different occasions.
The designer, Farah Talib Aziz, comments, “We wish to make every one of our brides feel as special, unique and beautiful as their ideal wedding dress. We realize the importance of each event and hope our ensemble helps make it most fantastical and memorable.”
The campaign features bridals in a range of occasion appropriate colors. Using a base of silk, chickenkari and French net that is embellished with intricate silk thread embroidery as well as gold, silver and antique zardozi complimented by mukesh kaamdani and banarsi finishing.
Silhouettes range from traditional farshi ghararas, paneled peshwas and layered angharkhas to contemporary sheer caped cholis and opulent jackets.
Representing the label are the glowing, young beauties, Sana Ansari, Yasmeen Hashimi and Meera Ansari whose warm welcoming charm, made the shoot natural and fun.
Ace photographer Ayaz Anis captures the campaign in a playful take on the traditional wedding shoots.
The make-up was done by the incredibly skillful Natasha Khalid, which was soft, dewy and flawless, using fresh feminine pinks to complement the outfits. The jewelry was provided by Sherezad and consisted of regal, ornate and one of a kind pieces that perfected each look.
More about the brand
Farah Talib Aziz’s work exuberates effeminate opulence, garnished with her signature embroidery and baroque motifs. Her design philosophy is to magnify femininity, with the help of regally draped cloth and expert artisans, while maintaining a form of elegant sophistication.
Stunning audiences with intricate detail and a strong sense of beauty, Farah Talib Aziz creates luxe classic pieces that modernize traditions and serve as cherished legacies.
Coming from a background in textiles, Farah herself is highly talented and trained in tailoring and embellishments. Regularly updating her skills, Farah has first hand expertise and knowledge about the production methods.
Based in Karachi, Farah has been adored by her elected haute couture clients since 2006. With the expansion of her prêt-à-porter collections Farah’s work is now available on an international dimension.