Turkish fashion brand SARAR launches first store with Spring / Summer collection in Pakistan

[Karachi: 22nd June 2014]: Acclaimed high street Turkish fashion brand SARAR launched their flagship store in Pakistan at Dolmen Mall Clifton, Karachi. The brand has been introduced in Pakistan by entrepreneur Sameer Pervez Hussain, furthering SARAR’s global fashion legacy spanning over 65 years across 5 continents in 49 different countries. The brand’s flagship store features SARAR’s Spring/Summer collection of premium formal wear and casual wear, for men specifically.

With more than 200 stores located globally, SARAR is renowned for their high quality workmanship and specialize in creating stylish and fashionable apparel including shirts, jackets, trousers, coats and raincoats for men and shirts, jackets, skirts and trousers for women alike. SARAR’s first store in Pakistan will first feature the brand’s menswear and accessories lines: SARAR, INTERVIEW SARAR and C.C.S SARAR. The brand will also introduce their global lines of sophisticated women’s wear SARAR WOMAN and SARAR Esarp/Scarf locally in the near future.

Speaking about the launch of SARAR in Pakistan, CEO Sameer Pervez Hussain said, “We are delighted to introduce SARAR in Pakistan, aimed at professionals and those who have a meticulous taste for stylish clothing, which is diligently tailored. The brand’s apparel is made from a variety of luxurious and carefully woven fabrics with tailoring that ensures every item of clothing fits perfectly. With the launch of our Karachi flagship store, we are introducing the label’s menswear and accessories lines at first, with womenswear to follow.”

SARAR is a Turkish brand which commenced its commercial operations in 1944 and manufactures menswear, women’s wear, accessories and home textiles through five state of the art manufacturing plants located in Turkey. With its high quality workmanship and peerless products, SARAR competes with global brands in the ready to wear clothing sector.