Swarovski Consumer Goods Business enters the market in Pakistan

Swarovski, the world-wide leading manufacturer of cut crystal, has recently established a new distribution partnership with Nishat Linen for its Consumer Goods Business in Pakistan, Lahore. Swarovski is thus launching in Pakistan with ambitious plans for 2014 and beyond.

Swarovski mixes light, sparkle, and glamour to create its signature style that is instantly covetable. A brand synonymous with modernity, Swarovski caters for today’s multifaceted woman who always wants to look her best at any given moment.

To launch the distribution of its consumer goods in Pakistan, Swarovski has partnered with leading textile concern Nishat Linen and will open the first of its 5 shop-in-shops later in November 2014 followed by a very first solo standalone outlet in 2015.

“Swarovski believes in the potential of the Pakistani market and plans to expand its distribution network in the next 3 – 5 years,” says Frederic Berning, Managing Director Middle East for Swarovski’s Consumer Goods Business. “We are especially excited about the opening of our first mono boutique in Pakistan in 2015, where we are looking at a prime location. We look to develop the market in 2014 with our shop-in-shop launch plans, and we have found the perfect partner in Nishat Linen”.

On Swarovski and Nishat Group partnership, Naz Mansha CEO of Nishat Linen has said “We are pleased to collaborate with Swarovski, the global leading manufacturer of cut crystals. Through this unique partnership we endeavour to provide the modern Pakistani woman with premium jewelry made for everyday wear. We feel that this partnership will definitely raise the benchmark for fashion excellence in Pakistan!”

The opening of shop-in-shops and new boutiques will be concentrated in Karachi, Lahore and Islamabad.