After the acclaimed launch of Sapphire’s flagship store at Dolmen Mall Clifton, Karachi in early 2015, the retail fashion brand has now introduced Sapphire Lawn 2015 – Volume 1 on Wednesday 25th March 2015 through an engaging preview held at its Karachi store.
Sapphire Lawn 2015 Vol 1 Fashion Presentation
Sapphire Lawn 2015 Vol 1 Launch Event
Sapphire Lawn 2015 Vol 1 Launch Setup Photos
The preview featured a live fashion presentation where models showcased all 15 designs and their respective colourways from Sapphire Lawn Vol1. The brand had also organized an innovative fabric display where patrons were provided the opportunity to personally experience and examine the high quality fabric. The preview was well attended by SAPPHIRE patrons, guests and esteemed members of the press. The event was managed by Amina and Anisa Rashid Khan of RAK Associates, with model styling by N-Pro, choreography by Fia and public relations by Lotus.
Sapphire Lawn Vol1’s versatile and multi-faceted prints draw upon influences from across time and geographical borders resulting in a vibrant color palette and indigenous, novelty prints and patterns. Priced from PKR 2,600 to PKR 6,300, the collection consists of French influences, Ethnic block prints and Turkish elements with add-ons that include embroidery on the neckline, shoulder pattis, embroidered hemlines, embroidered sleeves and embroidered patches, silk dupattas, chiffon dupattas and voile dupattas which can easily be translated from day to night wear. Introducing 15 intricate designs in two colourways, the first edition of Sapphire Lawn is a journey of self-discovery for the free spirited Sapphire woman.
On the launch of Sapphire Lawn Vol 1, Creative Director of Sapphire Khadijah Shah said “Our first edition of Sapphire Lawn is a journey of self-discovery for the free spirited Sapphire woman. The versatile and multi-faceted prints draw upon influences from across time and geographical borders resulting in a vibrant color palette and indigenous, novelty prints and patterns. With this collection I invite all women to discover themselves in our vintage French florals, bold block prints, exotic orientals and whimsical spring blooms. For each print my team and I drew on our shared passion for colour and pattern and experimented with new techniques of bringing them to life on sapphire’s luxurious premium quality fabric. Wear our labor of love with panache and hope to see all you beautiful women looking gorgeous in Sapphire this summer.”
Sapphire Creative Director – Khadijah Shah
On the introduction of Sapphire Lawn, Nabeel Abdullah, Director, Sapphire Textile, said: “The use of the finest quality fabric through Sapphire’s decades of experience in manufacturing, combined with the design prowess of Khadijah Shah, promises a lawn with an unparalleled smooth finish with vibrant colours and designs. Our promise to patrons is an ultimate luxurious and designed collection that can be utilised for day and night wear at an affordable price.”
Sapphire, a collaborative venture between the Sapphire Group and fashion designer Khadijah Shah of Élan, hosts a range of products which includes stitched day wear and unstitched printed fabric for women, scarves, a special formal range ‘Naqaash’, a menswear line ‘Shikaara’ and a range of precious and semi-precious stones jewellery called ‘Nigeen’. With a price range starting from PKR 2,000, Sapphire’s collection reflects an eclectic bohemian spirit through vivid designs and bold embroideries.