Sania Maskatiya showcased ‘Kuamka: Awakening’ in London at Faisana Fashion Weekend, May 2014 and proudly announces nomination for the International Woolmark Prize
[Lahore, Friday, 11th April 2014]: Hot of the runway with their acclaimed ‘Kuamka: Awakening’, at PFDC Sunsilk Fashion Week in Pakistan, the House of Sania Maskatiya took their critically acclaimed collection to London’s MayFair with a showcase at the Faisana Fashion Weekend organised by Aamna & Aisha.
Photo Credits: Shahid Malik
Further, the brand is proud to announce their nomination for the International Woolmark Prize [IWP] from within the India and Middle East Nominees for 2014/15. Indeed the IWP has become among the most coveted designer awards of our time. The Sania Maskatiya brand was first put forward for nomination by the Pakistan Fashion Design Council and is one of only three brands from Pakistan to have been nominated.
For the International Woolmark Prize, it is for the first time that two designers will receive the overall award, one for menswear and one for womenswear. Five regional awards will be held in Asia, Australia, Europe, India & Middle East and the USA to select the ten finalists, each receiving AU$50,000 financial contribution towards their next collection as well as an invitation to participate in the international final. The five menswear finalists will meet at London Collections: Men in January 2015 and the five womenswear finalists will meet in Beijing in March 2015. The winners of both the menswear and womenswear finals will receive a further AU$100,000 to assist with fabric sourcing and marketing of their collection. In addition, both international winners will have their collection commercialised through key international retail partners including Harvey Nichols in the UK, Joyce in China, Saks 5th Avenue in the USA, Collette in France, 10 Corso Como in Italy, My Theresa online and David Jones in Australia. The nominee designers are required to present the sketches of a Merino wool capsule collection comprising six outfits, with one full outfit to be produced at the India & Middle East regional award to be held in Mumbai, India later this year. The collections will be judged by a panel of local and international experts, soon to be announced. Indeed the IWP now boasts impressive alumni of the most important designers from around the globe, as well as partnerships established with some of the most successful leading designers including Narciso Rodriguez, Victoria Beckham, Diane von Furstenberg and Richard Nicoll.
