Sana Salman introduces new luxury pret collection: ‘Summer 2014’
[Karachi: 5th September 2014]: Karachi based designer Sana Salman announces the launch of the label’s new ‘Summer 2014’ collection of formal and luxury pret wear. The label has also announced a special sale where patrons can avail a 50-70% discount on limited lines while stocks last. The new collection is currently available on customer order at the Sana Salman Studio located at Tipu Sultan Road, 70/71 Alhamra Society in Karachi and will soon be available for online order through the multi-label store, Brand Central (http://brandcentral.pk/).
For “Summer 2014”, the designer label has drawn inspiration from the roots and rich culture of Pakistan. Featuring six unique designs in a soft palette; the collection celebrates the intricate needlework and artisanship which Pakistan is renowned for. Sana Salman has incorporated the use of needlework, taarkashi and silk thread embroidery on long flowy jackets and short tapered shirts to create a line of formal pret wear which is ideal for weddings and formal events.
Speaking about the new collection, Sana Salman said, “Our new Summer 2014 collection features luxury pret wear in six innovative designs. Featuring the signature Sana Salman embroidery, the new line is perfect for formal occasions and events where you want to stand out from the crowd.”
The Sana Salman design label incorporates a fusion of oriental and traditional eastern fashion, featuring designs with intricate Pakistani embroideries and thread work. The designer’s forte lies in amalgamating eastern and western fashion to create highly stylized one off pieces that appeal to people with different aesthetic sensibilities.
About Sana Salman
With a childhood passion for fashion designing, Karachi based designer Sana Salman formerly launched her signature design label Sana Salman in 2010. With no formal academic background in designing, Sana Salman has used her keen fashion acumen to establish a unique signature style within a short span of time. While the label initially consisted of Prét wear solely, Sana Salman has now introduced different collections comprising of digital lawn, couture and bridals, offering patrons a complete one-stop solution for all their fashion needs.
The Sana Salman design label incorporates a fusion of oriental and traditional eastern fashion, featuring designs with intricate Pakistani embroideries and thread work. The designer’s forte lies in amalgamating eastern and western fashion to create highly stylized one off pieces that appeal to people with different aesthetic sensibilities.
”For me it’s all about having something that works perfectly. To have function and aesthetics maintained in an equal balance. I am not a trained designer so my design process is quite different from industry established norms. I just imagine and visualize the designs that I want, then I work to implement them in the outfits that I make.” says Sana Salman about her design philosophy.
Sana Salman’s ensembles are exclusively available at her studio located at: Sana Salman Studio, Tipu Sultan Road, 70/71 Al-Hamra Society, Karachi.
