Fashion Designer Saira Rizwan launched the 2015 edition of her anticipated lawn-pret collection titled ‘Retro Feelings’ through an exclusive preview for media and patrons. The event was held on Tuesday, 7th April 2015 at Saira Rizwan Studio located in Mall 94, Gulberg 3, Lahore.
Saira Rizwan 2015 Lawn-Pret Collection Retro Feelings Photoshoot:
Designer: Saira Rizwan
Collection: 2015 Lawn-Pret
Photography: Abdullah Haris
Styling: Haiya Bokhari
Cars: INH Automotive Specialists
Models: Farwa Kazmi, Rubab Ali, Zara Gul
‘Retro Feelings’ is a collection that has been inspired by Moroccan tiles and pottery featuring a number of unique designs in limited quantities. The collection is completely based on lawn fabric making it perfect for the scorching summer in Pakistan. The lawn-pret collection is a mix of a diverse color palette using bright summery tones to complement the season’s colors using whites, greens, blues, oranges and more. Each outfit is an emblem of the signature Saira Rizwan look featuring embroideries on a myriad of silhouettes. The collection encompasses long shirts and shirts with shorter hemlines, tops, printed and plain pants making the collection a usable range of ensembles excellent for pairing and creating a unique retro look.
Speaking at the launch of her lawn-pret collection, Saira Rizwan, said: “After our first successful launch of lawn-pret last year, we are excited to be part of the lawn season once more. We are very proud to announce that our second edition has been entirely produced in-house. Working with a summery color palette, the ensembles are all unique in print, color and silhouette. ‘Retro Feelings’ is meant to be wearable, trending and vibrant range of designs that are perfect for the Pakistani woman.”
The collection is available for retail between the price ranges of PKR 7,000 to PKR 12,000 at the Saira Rizwan store in Lahore and is also available to order online via brands Facebook and Instagram pages.
About Saira Rizwan
Saira Rizwan, a high-end luxury label, was founded in the year 2007 and since then has earned itself a prominent name in the fashion industry of Pakistan. The brand creates a diverse array of designs for a modern Pakistani woman ranging from traditional, contemporary to fusion designs that highlight exquisite cuts that are in-keeping with the on-going trends. The collections range from Prêt, ready-to-wear Lawn, Formals and Bridals.
Saira has been a keen student of fashion since her time as a bachelor’s student at Lahore School of Economics. She has successfully undertaken numerous design courses from the United States. Upon her return, she worked as a manager in a leading Pakistani fashion design house and moved on to open her own label independently.
Over the course of seven years, the label has kept steady growth. In 2012, Saira Rizwan opened its flagship store and bridal studio in Lahore. The brand made its fashion week debut in October 2011 at Bridal Couture Week (BCW) in Lahore with the collection titled ‘Jehan’. The second and third BCW showcases were in the months of November 2012 and then December 2013 with the collections “Persian’ and ‘Tilkari’ respectively. In June 2014, Saira launched a limited collection of ready-to-wear stitched Lawn designs to affirmative response from her clientele. The label rounded of 2014, with a display of 2015 Couture collection ‘Shalimar’ at BCW in December.
Saira Rizwan is available for retail in Pakistan through their flagship store located at Mall 94, Gulberg III in Lahore. The brand is also stocked at L’atelier in Islamabad and internationally it is available at Heritage S (Texas, USA), Royal Gemz (Virginia, USA) and Faiqa Karim (UK).