For their 12 year anniversary celebration, Pakistan’s most coveted jewellery brand, Kiran Fine Jewellery [KFJ], introduced the multi-talented musician Sara Haider, best known for her music on the Coke Studio platform, as the new KFJ Woman, through a collaborative photo-shoot as captured by Rizwan ul Haq, and styled by Nabila. For this shoot, Sara Haider wears bespoke pieces designed for her, reflective of KFJ creator Kiran Aman’s interpretation of Sara’s personality, across 24K beaten gold.
Indeed Sara Haider for #KiranFineJewellery is a relationship which serves as an extension of the brands ethos, which encapsulates the woman of substance, who wears jewellery not simply to adorn but to reflect the essence within. The brand is the first to have conceived personality led campaigns and photo shoots in 2003 first one being Rukaiya Adamjee the stylist, and has worked with a myriad of Pakistan’s personalities, including Rukaiya Adamjee, Kamila Khan, Maheen Syed, Natasha Lakhani, Sonya Battla and now Sara Haider.
At KFJ each piece of jewellery is crafted with the finest materials with a deliberate focus on gold, as the designer believes its strength, warmth and malleability is a veritable representation of the women for whom she designs. Her jewellery has been worn by leading models, stylists, celebrities and Pakistani icons at a variety of shows and events in Pakistan and internationally, including Oscar winner Sharmeen Obaid-Chinoy who wore jewellery by KFJ to the 84th Academy Awards and at multiple international and national awards and events by leading actress Mahira Khan. Kiran Aman also custom-designed jewellery for actress and model Meesha Shafi in the form of calligraphic earrings titled ‘Bol’ based on Faiz Ahmed Faiz’s poetry by the same name, which was used in the OST for The Reluctant Fundamentalist in which Shafi made her Hollywood debut. Kiran Fine Jewellery’s flagship boutique is located at Ocean Mall in Karachi.