Leading Fashion Designer Erum Khan launches her first flagship store in Lahore

The acclaimed fashion designer Erum Khan (EK) is all set to conquer the Lahore market with the opening of her new flagship store on the prestigious MM Alam Road, Gulberg, Lahore.

The EK store includes couture and formal wear. She unveiled her new bridal collection at the launch. Erum’s design ethos is based on bringing together attractive cuts and colours with embellishments in a way that is not overshadowed by others; rather they flow together naturally. Her new collection consists of innovative cuts like long shirts, lehnga, angrakhas and open gowns. The collection comes in contemporary and stylish cuts merged with the combination of conventional and unconventional embellishment with a colour palette based in bright colors and a blend of pastels and earthy tones based on organza and net with a lot of sequences, gota and pearls.

On the launch of her store, Erum Khan said, “I am very glad that I am getting a very good response from Lahoris. I found very humble and loving people here. Opening a store in Lahore is my big project. I have brought my new collection which is unique and very different from my other collections. Designing clothes has always been my passion. Now that I have entered the Lahore market, I am feeling proud to be part of it.”

Being a specialist in Couture, Erum made her name in the fashion industry in a very short span of time. She started her journey in 2005. Her eye catching designs stand out for their blend of eastern and western cuts and abstract forms which accentuate by vivacious trimmings.

The EK Store near Islamabad is located at819, Chaklala Scheme III, Rawalpindi.Her Lahore store is located at the First floor OPTP building, MM Alam Road Gulberg, Lahore and opened its doors on June 13, 2014.