This season, pioneering Pakistani ready to wear brand, Generation, launched its Spring Summer 2015 collection, ‘Indigo Dreams’ under their Generation Woman Line.
In stores since the 28th of February 2015, Indigo Dreams endeavors to capture Eastern refinement and contemporary chic across 37 distinct designs steeped in a colour palette which celebrates simplicity and subtlety. Expect fresh indigo hues settled between toned down freshness and cool darkness paired with white and antique white. The collection is made up of a series of easy to wear outfits with printed surfaces capturing organic geometric shapes created through the ancient art of tie-dyeing complemented by the symbol of the divine lotus, and the grape leaf. Each handcrafted dress is made from fine quality voile to create elegant, summery and affordable clothes. The collection will retail between Rs. 2300 to Rs.3600, offering single and two piece combinations.
Speaking about the launch of “Indigo Dreams”, Director Generation, Khadija Rehman has said, “At Generation, our story extends from our history and legacy where we are proud to have been pioneers of fast fashion in Pakistan; with each collection, we look to further our tradition and build on our heritage.”
GENERATION today has not only culminated into a leading ready-to-wear woman’s clothing brand but since its inception has become an iconic symbol that holds a vision together: a woman who celebrates her family’s tradition with a permanent eye for innovation and creativity. This personification of the Generation Woman’s values is seen in the designs for each of its 6 lines including Generation Woman, Generation Formals, Generation Classic, Generation Cottage, Generation Basic and Generation flo.
Indigo Dreams is now retailing across Generations seven stores in Lahore, Karachi, Islamabad, Peshawar and Faisalabad. The brand will also be launching two new stores this 2015.
Pakistan’s pioneering ready-to-wear women’s clothing brand, Generation was founded in 1983 as the brainchild of the husband-wife duo comprising of Saad and Nosheen Rahman with a vision to cater to the clothing needs of the urban Pakistani woman. The brand is engaged in designing, manufacturing and retailing women’s wear in Pakistan. With stores in Lahore, Karachi, Islamabad, Peshawar and Faisalabad, the clothing range is divided into the following lines; Generation Woman, Generation Formals, Generation Classic, Generation Basic, Generation Cottage, and Generation flo line. Generation also has the distinction of winning two consecutive Lux Style Awards for Best Retail Brand – Pret in 2009 and 2010. In April 2014, the brand made its ramp debut at PFDC Sunsilk Fashion Week’s high-street platform. This brand will be launching two new stores this 2015 and also launching their online web portal.