Pakistani ready-to-wear brand GENERATION launches ‘Streamlines’ collection

After the launch of the brand’s acclaimed Indigo Dreams collection, pioneering ready-to-wear brand Generation is set to launch a new collection titled Streamlines from its Woman’s line. The new collection is available at all Generation outlets nationwide since 9th March 2015.

Taking inspiration from the movement of ants, Streamlines is all about various types of lines and stripes. Conceptualized from the concept of linearity, that everything begins and ends in a line, the collection features patterns such as checks, herringbone and ants in a line on cotton net and fine voile. The brand has employed screen printing and linear embroidery for the new line of shirts, dupattas and trousers, which is based on a dynamic colour palette on an ecru base. With modern silhouettes, the shirts are available as separates in short and long straight styles.

Speaking about the launch of “Streamlines”, Director Generation, Khadija Rehman has said, “Due to the constant need for innovation, we at Generation have introduced two new collections for spring time.“

GENERATION today has not only culminated into a leading ready-to-wear woman’s clothing brand but since its inception has become an iconic symbol that holds a vision together: a woman who celebrates her family’s tradition with a permanent eye for innovation and creativity. This personification of the Generation Woman’s values is seen in the designs for each of its 6 lines including Generation Woman, Generation Formals, Generation Classic, Generation Cottage, Generation Basic and Generation Flo.

Streamline is now retailing across Generations seven stores in Lahore, Karachi, Islamabad, Peshawar and Faisalabad. The brand will also be launching two new stores this 2015.