Maybelline New York introduces new Compact / To Go version of the coveted Clear Smooth All in One Cake Powder in Pakistan!
[Karachi: 20th June 2014] Trend setting cosmetics brand, Maybelline New York, has launched a limited edition Compact/To Go version of its popular Clear Smooth All in One Cake Powder in Pakistan. Internationally renowned as the powder of a new generation, the Maybelline Clear Smooth All in One Cake Powder’s composition is ideal for Pakistani skin specifically in the summer heat, promising all day Shine Control and UV Protection while concealing blemishes and evening out skin for a smoother complexion.
The new product was launched amid an exclusive press meet at Savor Boat Crew in Karachi. The proceedings commenced with a welcome note and an overview of the new product by Maybelline’s brand manager Wafa Kalia who elaborated on the convenience aspect and benefits of the new To Go version of the Cake Powder. This was followed by a presentation of make-up looks in association with Clear Smooth as envisioned by Maybelline’s make-up artist of the year Raana Khan. The make-up artist showcased two summer looks using Clear Smooth To Go All in One Cake Powder on Maybelline New York’s local face of the brand VJ Sehrish and a special Facebook fan. The event concluded with a soothing cruise ride which aptly demonstrated the ON THE GO aspect of the new compact Clear Smooth All in One Cake Powder. Public Relations was managed by Lotus PR.
Designed to protect, brighten and control oil for flawless, matte skin all day, the Maybelline New York All in One convenient compact Cake Powder is economically priced at PKR 250/- and comes in 6 different shades. Maybelline’s Compact / To Go version of the Clear Smooth All in One Cake Powder is now available nationwide.
At Maybelline New York, it’s all about setting the right trends with the best possible formulas; the To Go version of Clear Smooth All in One Cake Powder embraces this: It is the ultimate protecting, perfecting skin shield and is ideal for summer, especially for girls on the go! The introduction of the compact/limited version of Clear Smooth comes from the brand’s commitment to provide Pakistani consumers with the latest innovations in make-up and enhancing Maybelline New York’s accessibility to a wider audience.” – stated Wafa Kalia Brand Manager Maybelline New York Pakistan.
“The To Go Version of Clear Smooth is a makeup essential for every girl this summer. The product contains SPF 25 sunscreen which protects the skin and one’s complexion from the harsh summer sun. The product is also lightweight, oil free and non comedogenic, ensuring the skin can breathe and pores are not clogged” – stated Raana Khan, Maybelline’s Make-up Artist of the year.
