MARIA.B. to launch Eid Lawn and Mbroidered collections

[LAHORE: 1st July, 2014]: After the showcase of the brand’s critically acclaimed Ladakh Connection collection at PFDC Sunsilk Fashion Week 2014 and the launch of the brand’s Indian collection of lawn titled Astitva, leading designer retailer MARIA.B. now announces two new Eid collections for MARIA.B. Lawn and MARIA.B. Mbroidered Fabrics available at all MARIA.B. outlets and major retailers nationwide and internationally through www.mariab.pk from July 5th and July 12th respectively.

Inspired by the Pakistani staple fabric, the Eid Lawn collection is the first ever Eid collection launched by MARIA. B and is directly a result of high consumer demand. The collection features embroideries on pure chiffon and jacquard woven lawn with silk dupattas available in 3 piece unstitched outfits. The collection features 10 unique designs that make use of Lukhnavi and Chikankari and feature summery floral and classic folk inspired prints. The designs have been embellished with sequence embroideries, thick knotted cotton embroideries and digital borders.

For their 2014 Eid Mbroidered Collection, the brand has introduced 8 designs embellished with feminine silk embroideries and sequins on summery chiffons. The entire collection utilizes royal burnt gold sequinces as well as floral embroideries and digital prints on pure silk chiffon and pure chamoise silks. The collection features tones of pastels and royal colours embellished with kundan and diamontee buttons incorporated in trendy 2 piece unstitched outfits.

Speaking about the brand’s new Eid collections Maria Butt, CEO at MARIA B said, ‘This is the first time that MARIA.B. as a brand is introducing a lawn collection specifically for Eid, an initiative that we are taking owing to the overwhelming demand of our patrons, particularly as Eid falls within the summer of Pakistan. Indeed our retail and design philosophy has always been to ensure accessibility and diversity of designs and to this end both collections will be available across our 25 standalone outlets in Lahore, Karachi, Islamabad, Faisalabad, Peshawar, Abbottabad, Mardan, Gujranwala, Multan, Sargodha, Mandi Bahauddin, Rahim Yar Khan and also at our upcoming outlet in Sialkot, as well online at our full-fledged e-commerce site, www.mariab.pk’