L’Oréal Paris introduces revolutionary Hair Care Innovation
[Karachi: June 18th 2014] L’Oreal Paris, the world’s beauty expert, introduces its revolutionary Advanced Hair Care Range in Pakistan at affordable prices. A universal brand L’Oreal Paris has expertise in every facet of beauty: Hair color, Skin Care, Make up and now Hair Care too in Pakistan. The brand offers consumers a complete beauty experience crowned with glamor and luxury.
Given the modern woman’s hair routine & lifestyle that includes heated styling, chemical treatments and constant exposure to sun, pollution & dust – the hair needs beyond basic cleansing and L’Oreal Paris the epitome of superior beauty comprises a complete caring regime in its Hair care portfolio that includes shampoos, conditioners, masks, serums & oils. The Range has 5 variants and each variant has a complete range.
Speaking about the brand, General Manager (Consumer Products’ Division) at L’Oréal Pakistan, Moazzam Ali Khan said, ‘’L’OREAL Paris Hair Care is a strategic pillar for L’Oreal Pakistan. With shampoo being the biggest and oldest segment of the beauty market – L’Oreal in Pakistan had to make this move as the modern Pakistani woman is now ready for advanced hair solutions that go beyond the basic regime.’
The Pillar of the range is the Total Repair 5 (TR 5) franchise – which repairs the 5 signs of hair damage. Enriched with ceramide cement & Pro Keratin the hair fibre is restored at cellular level repairing hair fall, dry hair, rough hair, dull hair & split ends. Total Repair 5 Range includes (shampoo, conditioner, mask & serum). Internationally TR 5 has won several accolades and awards for ‘best hair product’ as its superior formulation developed at L’Oreal Labs truly repairs hair down its core.
The other variants in the range are: Fall-Repair 3X – for hair fall; Smooth Intense – for frizzy/unruly hair; Nutri-Gloss – for intense shine and Color Protect – for color treated hair. The complete range of hair solutions consist of shampoos, conditioners, masks, serums and oils. With shampoo at a price point of PKR 195 L’Oréal Paris is now making luxury affordable in Pakistan!
