With the announcement of their 19th birthday year, Leisure Club launches a first of its kind nationwide search for 19 faces with 19 stories who reflect the essence and ethos of Pakistan.
This unique call to action gives all aspiring men, women and children a chance to be part of the brands 19th birthday campaign launching on the historic 14th August 2016 as the faces of Pakistan for Leisure Club. Indeed the brand has always believed in promoting local talent and, by the end of this campaign, hope to have representatives of all cultures from all 6 provinces serving as the faces of Leisure Club and, later on, perhaps even serving as Cultural Ambassadors of Pakistan.
Leisure Club’s nationwide search involves a competition that will conclude with the brands jury panel of a stylist, a photographer and a fashion designer having chosen 19 models that will be featured in their birthday campaign. Submissions are entirely by social media and require participants to take a picture of themselves and upload it on their/parents Instagram with the #LeisureClubFOP hash tag.
Omar Zaman, Senior Brand Manager and Managing Trustee of Leisure Club, has this to say on the brand’s 19th Anniversary and the launch of this campaign: “Leisure Club takes pride in the fact that we are Made of Pakistan – everything we do is about Pakistan and its celebration and 19 faces is another manifestation of this philosophy. We welcome anyone who ‘bleeds green’ to come and participate; we hope for everyone to come forth and be counted. The very spirit of this campaign is against favoring anyone due to their gender or socio-economic or political background. We believe that all people of this land have the right to be acknowledged as representatives of it, regardless of their religious background, race or gender. Working the 19 diverse faces and personalities in our campaign with people that are not just from the major cities but from all over Pakistan, encourages Pakistaniat and ownership. Our biggest dream would be for this project to take off and become a recognized platform for the promotion and cultivation of local, homegrown talent within Pakistan and abroad. We want for Pakistanis and the rest of the world to look to this project and start to see Pakistan for the beautiful and enigmatic kaleidoscope of diversity that it truly is. We want our compatriots to know that all we need, to prosper and move forward, is right here in our country.”