Kiran Fine Jewellery opens a boutique flagship store in Karachi, Pakistan.
A dated post – as they say “old is gold”
[Karachi: 04th February 2014] Coveted jewellery designer and entrepreneur Kiran Aman launched a standalone flagship boutique for her eponymous jewellery brand Kiran Fine Jewellery at Ocean Mall, Clifton, Karachi on 03rd February 2014.
Alongside the brand’s signature textured gold collections and pieces, the new KFJ boutique further showcases the ‘So KFJ’ line, known for its classic signature style with textured and beaten gold in 22-23K gold and the ‘Kino’ line. The name Kino translates into the word cinema in most languages. Indeed the concept of cinema, in its original form, means motion and movement – a character trait reflected in the brand Kino. Taking from growth and metamorphosis Kino will serve as a platform to launch aspiring jewellery designers and artists’ work which will be completely different from a goldsmith’s design.
Photo Credits: Kohi Marri
To this end, with So KFJ, Kiran Aman introduced two collections at her boutique; ‘Esoteric: things that are understood by a select few’ – a collection representing an assemblage of small symbols. Made of 22k gold, each symbol is manifest of a visual image for auspiciousness, prosperity and happiness joined together to create a larger form which will hold its own personal meaning for each individual. The brand also revealed the collection, Nau: A name of Persian origin, meaning new, Nau is an extension of the brands Barzakh collection (2012) with an advanced laser cutting technique on beaten gold. Moreover, the KFJ Kino line will launch its next collection in March 2014.
The furniture for the store has been done by Zumirrah by Rabia Hassan.
The launched event was attended by celebrities, corporate personalities and socialites alike, including Oscar winning film-maker Sharmeen Obaid-Chinoy; fashion designers Adnan Pardesy, Shamaeel Ansari, Sanam Chaudhri, Maheen Karim, Deepak Perwani, Sadaf Malaterre, Feeha Jamshed and Umair Tabani of Sania Maskatiya; interior designer Rabia Hassan; chocolatier Lal Majid; photographers Izdeyar Setna and Khaula Jamil; musicians Naad-e-Ali Zaidi and Aliya Chinoy along with members of the esteemed press. The event was managed by CKO with public relations by Lotus PR.
On the launch of her flagship boutique, Kiran Aman has said, “As we celebrate ten years as a brand, the opening of our boutique at Ocean Mall is an exciting move towards accessible retail, with a store open to all mall patrons and not just by appointment only. Attention to individual detail has always been a hallmark for KFJ and in this vein, the boutiques’ ambience and interior has been stylised to reflect a manifestation of my jewellery and lifestyle design aesthetic. Also, at the new KFJ flagship boutique we endeavour to further our more personalized way of retailing jewellery, with only a limited selection of pieces available at a time in store.”
Indeed, the Kiran Fine Jewellery brand is renowned for encapsulating the woman of substance, who wears jewellery not simply to adorn but to reflect the essence within. At KFJ each piece of jewellery is crafted with the finest materials with a deliberate focus on gold, as designer Kiran Aman believes its strength, warmth and malleability is a veritable representation of the women for whom she designs.
Kiran Fine Jewellery’s flagship boutique is now open at Ocean Mall in Clifton [Karachi] located at Shop#210 on the Second Floor.
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