[Lahore: 9th May 2014]: Pakistan’s premier designer textile house Kayseria celebrates this Mother’s Day by offering its patrons a chance to win a diverse range of exciting gifts and avail special discounts. As a grand prize the premium designer label is providing mothers and daughters a chance to win a round trip to Dubai for 2 on shopping worth PKR 10,000 undertaken at all Kayseria outlets nationwide.
Additionally, the brand will be providing a 20% discount on all products available at Kayseria throughout the duration of the campaign and will be offering their patrons an opportunity to win vouchers, gifts and special discounts from renowned brands including Garnier Color Naturals, Arammish, Spotlight by Saba Rana and Beenish Parvez Salon through a special scratch card, which will be shared with patrons on purchases of PKR 6,000 and above.
Furthermore, Kayseria is undertaking a unique mother/daughter Selfie competition on Facebook, through which the brand is providing its Facebook fans an opportunity to win gift vouchers of worth PKR 5,000 which can be redeemed at any Kayseria, Leisure Club, Shahnameh and Working Woman outlet nationwide. Kayseria’s week long Mother’s Day campaign commenced from 5th May and will continue till Mother’s Day on 11th May, 2014.
The Kayseria Mother’s Day campaign was initiated with the launch of Kayseria’s brand new store in Lahore on the 7th which will be following by another store launch in Multan on June 1st 2014. The retail brand also supplemented its Mother’s Day promotional campaign with a unique photo-shoot featuring renowned mother and daughter duo Bushra Ansari and Meera Ansari who are the manifestation of style and sophistication and personify the ideal mother daughter relationship.