Kamal Lawn by Zara Shahjahan 2014 launched in Lahore!
[Lahore: 12th March 2014] Coveted lifestyle and textile brand So Kamal launched their much anticipated collection for Spring/Summer 2014 in collaboration with fashion designer Zara Shahjahan: Kamal Lawn by Zara Shahjahan 2014 through an exclusive exhibition and fashion presentation featuring coveted award winning model, Neha Ahmed, the face of Kamal Lawn by Zara Shahjahan this season. The collection is now available at over 5 So Kamal Flagship Stores in Lahore, Karachi, Islamabad, Faisalabad and Multan.
The exhibition was attended by a diversity of personalities including Erum Ahmed, CEO So Kamal, CEO Kamal Limited Ahmed Kamal, the face of Kamal Lawn by Zara Shahjahan Neha Ahmed along with models Nadia Ali, Zara Peerzada, Nooray Bhatti and Garnier’s Celebrity Spokesperson Juggun Kazim as the official host of the evening, who were all sporting Kamal Lawn by Zara Shahjahan ensembles and fashion designers Maheen Kardar Ali of Karma and Zarmina. The event was managed by Bilal Mukhtar with Public Relations by Lotus.
On the launch of Kamal Lawn by Zara Shahjahan, Erum Kamal, Chief Executive Officer, So Kamal, has said; “At So Kamal, our aim and vision is to provide accessible fashion that reflects style, comfort and individuality, which is what we aim to further this lawn season again. In this respect we are pleased to continue our partnership with designer Zara Shahjahan to present a collection for the upcoming Spring/Summer season, where high fashion meets top quality and mass retail.”
“We are very excited to launch Kamal Lawn by Zara Shahjahan 2014. We have worked hard to bring to 2014 a lawn collection that is a significant extension of what we showcased with much success in 2013 and we are confident that our consumers will appreciate our influences this year” said fashion designer Zara Shahjahan on her continued association with So Kamal.
