[Lahore: March 10th, 2014]: Following the launch of Pakistan’s first designer embroidered silk brand Mbroidered, leading design label MARIA.B. has announced the launch of their accessible lawn collection, MARIA.B. Lawn by Reshma Tex 2014 launching at all MARIA.B. outlets and leading retailers nationwide on March 13th 2014.
This year, MARIA.B. has taken innovation in lawn a step further through the introduction of the first Pakistani designer lawn collection to feature prints on Arabic (Arabi) lawn, which is as fine as Swiss Voile but with the fall and drape of Linen. The collection further includes prints on Egyptian Giza lawn, Jacquard lawn and Embroidered lawn across 14 distinct designs in 2 colourways each embellished with elaborate embroideries and accessorized through satin borders, embroidered necklines, embroidered panels and laces priced between PKR 4,950 – PKR 5,750.
For her lawn collection, MARIA.B. has endeavoured to provide a fresh new take on the timeless fabric, bringing a distinct inspiration and feel to each design. Indeed, each inspiration is manifest in the motifs and colour palette of the collection, which includes bright and vibrant shades accompanied by feminine pastels.
Speaking about her lawn collection for 2014, Maria Butt, CEO MARIA.B. said, “At MARIA.B. we always strive to integrate innovation into all aspects of our creative process, so we can produce affordable designer collections for the price conscious fashion savvy woman, collection after collection, year after year. After observing the overwhelming positive response to plain Arabi lawn last year, we undertook significant research to integrate this fabric into our own lawn brand in 2014. This is the first time a designer label from Pakistan has produced original prints on Arabi lawn and we are pleased to introduce this new collection in a diversity of designs at the same impeccable quality that MARIA.B. consumers have come to expect from the brand.”