Indian brand Rubaaiyat introduces fashion beyond borders with the opening of their first franchised standalone store in Pakistan!
[Lahore, Pakistan: 17 April 2014]: Popular Indian fashion brand Rubaaiyat by Mini Bindra launched its first franchised stand alone store in Pakistan at the prestigious Gulberg Galleria Lahore on 17th April 2014. Indeed the launch of Rubaaiyat in Pakistan heralds the formal launch of one of the first ever Indian fashion brands in Pakistan.
The launch event was a well-attended affair which featured fashion designers, models and other notable social and media personalities such as Chairperson of the Executive committee of the PFDC Mrs. Sehyr Saigol, CEO PFDC Saad Ali; fashion designers Maheen Kardar Ali, HSY, Mohsin Ali, Yahsir Waheed, Zara Shahjahan, Asifa and Nabeel; TV Personalities Ayesha Sana and Huma Amir Shah; Stylist Shahzad Raza and fashion model Iman Ali among many others. The event was hosted by acclaimed model and personality Natasha Hussain with event management by QYT events and Public Relations by Lotus.
Rubaaiyat by Mini Bindra, a label renowned for their ready to wear and couture, also introduced their new collection titled “L’amore D’oro – Love for Gold” at the launch event. Synonymous with its name, the collection consists of delicate gold screen prints in shades of white, nude, beige, ochre, wheat, tan and fawn – subtle hues. The collection endeavours to fuse a diversity of thread work methods such as the famed Lucknowi Chikankari and Benarsi Brocade with traditional techniques such as Ari and Zari work. The collection endeavors to translate classic French tradition interpreted within the traditional thread work techniques of the Sub-Continent.
On the launch of Rubaaiyat, Designer and entrepreneur Mini Bindra said “As an Indian brand, we are extremely proud to be launching our first ever store in Pakistan. My husband Deepinder Singh and I have always championed the belief and business of cross border fashion and to this end are already stocking a selection of Pakistan’s leading designers at the PFDC Delhi multi-label store, of whom we are the official Delhi partners and owners. Bringing Rubaaiyat to Pakistan is an extension of this commitment to the accessibility of fashion between our two countries and it is because of the demand for our own label that we bring to Pakistan an entire store of our own. I really feel this collaboration between the Pakistan and Indian fashion business communities is becoming a launching pad for many more trade collaborations”.
Rubaaiyat by Mini Bindra’s fashion journey started in 2000 in India. The name of the brand “Rubaaiyat” is inspired by Persian poet Omar Khayyam’s poems/rubaiyas and like Omar’s poems, Rubaaiyat endeavours to capture the essence of love and spirit in their collections.
The Rubaaiyat flagship store in India is currently located at 16, Central Market, Punjabi Bagh West New Delhi. Their Lahore store is now open at the Gulberg Galleria from April 17 2014.
