Pakistan is truly a land of foodies, evident from the number of multinational brands opening their doors here. In the past few years, we have seen several international eateries expanding their businesses into Pakistan. Once such chain is Fatburger, the globally coveted quick service chain of restaurants which entered the Pakistani market with quite a bit of hype surrounding it. Thankfully, the Los Angeles based company has managed to live up to the hype and is the first preference for authentic fast food lovers.
After building a dedicated customer base for their gourmet burgers, Fatburger has now introduced their latest offering, Buffalo’s Chicken, which has been launched specifically keeping in mind the Pakistani market’s taste buds. The crispy fried chicken is served with a choice of three sauces; Sweet Bourbon BBQ, Carolina Fire BBQ and Buffalo’s signature sauce. Buffalo’s Chicken is available across all Fatburger outlets in Karachi, Lahore and Islamabad and is priced at PKR 300 for two pieces. Some exciting promotional deals being offered at present include 1 grilled chicken sandwich, 2 pieces of Buffalo’s Chicken and 2 drinks, which costs PKR 700, while a bucket of 9 pieces of Buffalo’s Chicken can be purchased for PKR 1300.
Speaking about the unique selling point of Buffalo’s Chicken, CEO Fatburger [BIL Foods Pvt. Ltd.] Mr. Amer Kamal stated, “The USP is that Buffalo’s Chicken is a product of international brand Buffalo’s which specializes in chicken globally. We have used a special technique which ensures the spices and herbs are marinated thoroughly to ensure flavor in every bite. Then of course like all other products that fall under Fatburger/Buffalo’s, the chicken used is of the highest quality available and prepared fresh every time an order is placed, unlike other joints where food is processed and ready to serve”.
Fatburger has come to be known as the last great burger stand with a 50 year long legacy of originality, based on their signature gourmet hamburgers which are prepared live in front of patrons using fresh, unfrozen and hygienic ingredients. The brand uses only the leanest halal meat in its offerings, ensuring that their products are low in fat content and high in nutritional value.
Fatburger has received numerous international accolades and has been voted Best Burger in Beijing, Dubai, Jakarta, Los Angeles and Las Vegas in the past. The fast food chain is also famously known for its strong association with Hollywood, with restaurants abroad regularly frequented by renowned media personalities including Tom Cruise, the Beastie Boys, Terrence Howard and Kate Bosworth among others, of whom some including Kanye West, Queen Latifah and Magic Johnson also have ownership of different international Fatburger franchises.
Fatburger is an internationally acclaimed quick service chain of high quality, gourmet burgers. Having originating in the state of Los Angeles in the USA in 1952, the brand wasintroduced to Pakistan in 2013 by BIL Foods, through the launch of its first outlet in Karachi’s prestigious Dolmen Mall in January 2013. A Hollywood favourite, Fatburger is now set for its biggest global launch to date, with the opening of its Lahore flagship fast food store in May 2013; indeed Fatburger’s largest outlet worldwide. The Lahore outlet is located on M.M.Alam Road, the city’s most popular hub for gourmet cuisine.
Armed with a five decade strong legacy of originality, Fatburger is a brand that has come to be synonymous with fresh, mouth-watering fast food, where their award winning signature hamburgers are created live on the spot, in the leanest halal meat. Indeed, the brand has received numerous accolades and has been voted Best Burger in Beijing, Dubai, Jakarta, Los Angeles and Las Vegas in the past. Renowned for its hearty portions and distinctive seasonings, all of Fatburger’s menu items are all freshly prepared, sourced from non-frozen raw materials and cooked using only the most hygienic and high quality ingredients. All products are cooked-to-order, live in front of patrons and their menu in Pakistan draws upon Hollywood and the regions’ favourite choices such as Japaleno Fatburgers, Chicken Sandwiches and unique items such as the Western BBQ Fatburger, Turkeyburger, Veggieburger, Homemade Onion Rings and real hand scooped ice cream shakes.
With its humble beginnings in the kitchen of Ms.Lovie Yancey in LA, Fatburger grew quickly to become a Tinseltown favourite, with a now strong association with the Hollywood film industry, regularly frequented by renowned movie stars and media personalities including Tom Cruise,the Beastie Boys, Terrence Howard and Kate Bosworth among others, of whom some including Kanye West, Queen Latifah, Magic Johnson, Montel Williams also have ownership of the brand’s franchises abroad. All of the brands’ 150 stores worldwide have been designed by renowned architects who ensure that Fatburger provides the perfect welcoming environment for a retro, rhythm and blues based culinary ambiance. In Pakistan, Fatburger stores have been created by the celebrated Hong Kong based architect Robert Lee.
Fatburger is a project of international investment company BIL Foods, a public limited company incorporated in Pakistan, who are the brand’s Master Franchisee locally and have a mandate of developing 5 stores in the country by 2014 – 2015.