CAP’s No “Man’s Land Cricket” Campaign Shortlisted at Cannes Lions
[Karachi: 23rd June 2014]: The Citizens Archive of Pakistan’s “No Man’s Land Cricket,” a publicity initiative to promote its Exchange for Change project, was shortlisted in the Interactive Outdoor Experience category at Cannes Lions International Festival of Creativity.
“If EFC and a friendly game of cricket ‘in between the border’ is not the testimony of change that the youth of Pakistan and India want then I wonder what is? The 10,000 families who are connected to this project are honoured by this nomination,” said Swaleha Alam Shahzada, Executive Director of CAP.
