Three of Pakistan’s most dynamic fashion brands are providing Lahore’s fashion consumers the best of apparel, footwear and luxury accessories at one convenient location, through the newly launched Central Avenue premium brands plaza. The new plaza is located near Hussain Chowk on Noor Jahan Road, Lahore and is now open to the general public.
Photos Credits: Faisal Farooqui and his team at Dragonfly
The new shopping destination was launched amid a festive affair which featured an august gathering of socialites, models, fashion designers and other media personalities. The festivities included a fashion showcase with models exhibiting different products from all three brands and a tour of the new stores in the shopping plaza. Event management was undertaken by Verve Events, Public Relations by Lotus and hair and makeup for female models was facilitated by Splitends Salon in Lahore using L’Oréal Professionnel styling products.
Central Avenue is Lahore’s most anticipated shopping destination and features three of Pakistan’s leading fashion brands under one roof. Bonanza, the leader in men’s apparel and now extending its product line to women’s wear; renowned footwear brand English Boot House and LifeStyle Collection, a leading multi-label brand offering the best in world renowned watches, eyewear and men’s accessories. Through the new plaza, English Boot House and Lifestyle Collection are making their brand available to the Lahore market for the very first time. Indeed, Central Avenue aspires to be the ideal shopping destination providing state of the art services with an ample parking space, located in Lahore’s commercial hub near Liberty Market and M.M Alam Road.
Speaking of Bonanza’s new store launch at Central Avenue, Bonanza CEO Hanif Bilwani said, “We are very excited to launch a flagship store of Bonanza at such a convenient location and are striving hard to make the brand accessible to everyone. Our new store will provide our patrons with the complete range of Bonanza products at the same high quality that they’ve come to expect from us from our 50 stores nationwide. We also plan to introduce new innovative products in the near future, starting with a line of “Wrinkle-free” stitched lawn kurti range which will be available in Pakistan for the very first time from March onwards.”
Speaking of EBH’s first store in Lahore, EBH CEO Kamil Mian said, “EBH is proud to announce the launch of our first store outside Karachi, in Lahore. The new outlet is a complete shoe store, catering to and fulfilling the diverse footwear needs of all members of the family. The over-whelming interest and response by our Lahore based patrons alone, as evident from online orders through our website and Facebook page, compelled us to introduce our brand in this city. We hope that our new Lahore based patrons will appreciate the meticulous craftsmanship and the robust footwear which is the hallmark of EBH. In the near future we plan to open more new outlets and endeavor to expand the outreach of the brand to other major cities nationwide.”
Speaking of LifeStyle Collection’s new store in Lahore, CEO Saeed Saleh Muhammad said, “LifeStyle Collection is a brand which is synonymous with quality, innovation and luxury, bringing the world’s most renowned luxury brands such as Cartier, Baume & Mercier, Frederique Constant, Bvlgari, Tiffany & Co., Guess, Gc, Rayban, Oakley, Tag Heuer, Prada, Gucci & many more to the Pakistani market. We take pride in providing our patrons authentic branded sunglasses and timepieces with personalised services for a truly memorable consumer experience. After establishing our brand in Karachi and Islamabad, we look forward to our new store in Lahore and endeavour to provide the same, high level of services that the consumers expect of us.”
Central Avenue is located near Hussain Chowk, 2-C, Gulberg III, Lahore.