Ice Cream Chain Cold Stone Creamery® launches in Pakistan

Premium American Ice Cream Chain Cold Stone Creamery® launched its first Flagship inaugural store in Pakistan. Spearheaded by Adnan Asad of Venus Pakistan (Pvt.) Limited, the first ever Cold Stone Creamery® Café in Pakistan is located on the first floor of the Gulberg Galleria Mall, Lahore. The outlet will be open to the general public from 16th November, 2014. Cold Stone Creamery® Café will also be launching its second Café in Karachi within this year.

The popular ice cream chain held a soft launch for the new outlet which was attended by esteemed members of the press, leading media personalities and ice cream enthusiasts. The new outlet was inaugurated with a ribbon cutting ceremony conducted by Chief Guest Syed Babar Ali, which was followed by a complimentary taste trial for all guests in attendance. Guests at the event included PFDC CEO Saad Ali, designers Maheen Kardar Ali, Munib Nawaz and Sara Shahid, socialites and media personalities Yousaf Salahuddin, Amber Liaqat, Amna Kardar, Maria Memon, Anusheh Asad and model Waleed Khalid.

The Cold Stone Creamery® experience for the Pakistani consumer will not just be about best-in-class ice cream products, but it will also be about premium services that unquestionably deliver value, where the consumer will be able to create and participate in their own personal ice cream experience, as their chosen ice-cream is prepared in front of them. The Cold Stone Creamery® Ice cream is made fresh daily and will be available in 21 flavors; is a revolutionary evolution of the ice cream. Consumers will be able to create their signature creations at affordable prices that start from PKR 300/-

Speaking about the launch of Cold Stone Creamery® Café in Lahore, CEO and President of Venus Group Adnan Asad has said; “We are excited about our new collaboration and to have the opportunity to introduce The Ultimate Ice Cream Experience® to the ice cream lovers of Pakistan. Cold Stone Creamery® offers the freshest, highest quality ice cream products and allows its customers to combine ice cream with a variety of the finest ingredients and mix-ins, such as candy, chocolate, cakes, fruits or nuts. When you walk into a Cold Stone Creamery® Café, you will be greeted by a cheerful staff that is waiting to serve you and give you the special Cold Stone Creamery® experience.”

Speaking about the launch of Cold Stone Creamery® in Pakistan, Eddy Jimenez, Senior Vice President of international operations and development at Kahala Brands, the parent company of Cold Stone Creamery® said “Venus Pakistan(Pvt.) Limited is a highly respected organization that owns many different types of businesses throughout Pakistan. Their experience in high-end food brands is vast and Cold Stone Creamery® is a perfect brand for them to add to their portfolio. The stores in Pakistan will be called Café’s and will offer a setting where people can come in and enjoy ice cream and the company of neighbors.”

“We are very excited to introduce Cold Stone Creamy® to Pakistan! With almost 2000 outlets worldwide, Cold Stone Creamery® has become the go-to Ice-cream Chain for Ice Cream, Ice Cream Cakes, Shakes, and Smoothies. Cold Stone Creamery® is a promising new addition for Pakistan and we look forward to sharing the Ultimate Ice Cream Experience with the foodies of Lahore!” said Ruqhia Nazeer, Chief Operating Officer for Cold Stone Creamery® Café.

Cold Stone Creamery® Cafes expanded into the international market by launching its first international café in Tokyo, Japan in 2005. Cold Stone Creamery Cafes are operational in over 300 international locations and over 25 different countries world, including the Philippines, Cyprus, Kuwait, Qatar, Trinidad, Nigeria, Egypt, Indonesia and now Pakistan.

About Cold Stone Creamery

Cold Stone Creamery® delivers the Ultimate Ice Cream Experience® through a community of franchisees who are passionate about ice cream. The secret recipe for smooth and creamy ice cream is handcrafted fresh daily in each store, and then customized by combining a variety of mix-ins on a frozen granite stone. Headquartered in Scottsdale, Arizona, Cold Stone Creamery® is a subsidiary of Kahala Brands™, one of the fastest growing franchising companies in the world, with a portfolio of 15 quick-service restaurant brands. The Cold Stone Creamery® brand operates approximately 2000 locations in over 25 countries and has been operating for the past 26 years in the market.